Facebook video is really starting to pick-up some serious momentum in the past couple years, as the average viewing amount even exceeds that of YouTube! Of course, YouTube is more of a platform that’s intended for aggregating audiences around public figures or Internet stars (like me), but I guess the question comes down to the monetization potential of Facebook Video as it has reached quite considerable scale.Source: RBC Capital MarketsAs it currently stands, Mark Mahaney makes the case that not only are advertisers spending more on video ads, but the opportunity has expanded well beyond initial expectations. Roughly 8 billion videos are watched on Facebook per day, which compares to YouTube live at 4.95 billion views per day. Now, this pertains to live content and not the content out of YouTube’s entire library. In either case, the two worth watching closely is Facebook and Snapchat. Everyone wants to be a content creator, but also want to limit exposure to a tight circle of friends. I mean, I would never want any of my snap stories viewed on YouTube. That being the case, the incremental revenue opportunity for Facebook is pretty compelling, but it hasn’t rolled out ad monetization beyond large publishers, so we probably won't see pre-roll ads before you watch your friend's birthday bash anytime soon. I believe that will eventually change, which gives us some substantial upwards bias to revenue for the core platform beyond the potential monetization in some of its adjacent (core apps) like Instagram, FB Messenger and WhatsApp.I’m still a huge fan of Facebook here.