So, Amazon is killing it in the retail sales channel for consumer electronic devices, and has wrestled Wal-Mart out of the number 1 spot, which isn’t surprising given the relatively steady rate of growth in its ECG segment. That being the case, Amazon’s growth rate is so substantial that it’s distorting the entire consumer electronics space.Here’s what was mentioned by Deutsche Bank analyst, Jason West:The first noticeable stat is the total industry growth rate, with sales up 4.3% in 2015 versus flat to down sales over the past three years. The 4.3% increase in 2015 was the best since the 5.2% increase in 2011. In dollars, industry sales grew $5.6 billion year-on-year. So while all of this reads nicely from a headline perspective, the fact of the matter is that Amazon contributed $5.1 billion of the $5.6 billion increase – representing 90% of total industry growth.So, yeah Amazon’s consumer electronics retail business is now the second largest trailing behind Best Buy, but toppling Wal-Mart’s number 2. Position. Furthermore, 90% of the industry growth came from Amazon. The big retail giant that Mr. Trump keeps finger pointing at.That being the case, the execution has been relatively strong, and while I’ve had cases where the FedEx delivery person dropped a $80 speaker set right in front of me, I can say that I among many others will continue to buy expensive electronics from the retailer as their refund policy is quite generous. Amazon’s gross margins in the consumer electronics segment isn’t exactly clear, but we can get a pretty decent sense that Amazon’s 17% market share is quite impressive. It increased from 13.8% to 17%, according to Deutsche Bank analysis.I guess, people are getting more accustomed to buying expensive stuff online. Besides it’s not like my speakers broke, so much of the packaging is pretty darn idiot proof. I just hope that when I do eventually build my PC using parts bought on Amazon that the FedEx guy doesn’t also drop my expensive GPU or computer case right in front of me.